SEO vs. PPC: Which is the Right Strategy for Your Brand?
Understanding your target demographics and analyzing their online activities are vital to determine whether PPC, organic search or a combination of these digital marketing strategies is the best approach for your business.
SEO is an effective way to improve your organic traffic, build brand awareness,
establish online
credibility and gain customer trust. Many SEO companies, however, will tell you that it takes at
least four to six months before you can start seeing results with your SEO campaign. An
Ahrefs
study also found that only 5.7 percent of web pages rank in the top 10 organic search
results
for one keyword within a year of publishing. What�s more, even these top-performing web
pages
took two to six months to rank in the top 10.
SEO takes time. For this reason, many marketers relying heavily on organic search fail to
achieve their marketing goals within their established timeline. If you�re looking for an online
marketing approach that offers complete control, provides flexibility and promises instant
results, pay per click marketing is the way to go.
Over the years, pay per click advertising has proven its worth as one of the best
and most
cost-effective online marketing strategies. PPC advertising allows businesses to take charge of
their ad spend and get their brand offerings in front of the right people at the right time and
in the right place.
Pay per click marketing provides you with laser-targeted visibility, which speeds up the
customers� buying journey and boosts your conversion rate.
In an ideal world, combined SEO and PPC advertising strategies work best at driving targeted
results. Integrated SEO and PPC campaigns offer maximum visibility, drive relevant traffic and
deliver long-term benefits. However, if you have a short window to promote your brand offerings
and make an impact on your niche market, pay per click internet marketing might be the best
option for you.
Leverage PPC Marketing and Take Advantage of Consumer Search Opportunities
Thrive Internet Marketing Agency is a trusted leader in pay per click internet
marketing. Our pay
per click advertising company partners with various industry players and marketing professionals
to increase their leads, grow brand awareness and reach their goals.
Throughout the years, our pay per click marketing firm has mastered what is PPC, how it works
effectively for different stakeholders and what it entails to ensure online success. If you�re
still unsure whether pay per click is the right advertising model for your company, our PPC
management firm is here to help you.
Learn what is PPC and explore the many ways pay per click advertising can take your business to new heights. Start your pay per click campaign today with help from Thrive�s pay per click internet marketing experts.
What Is Pay Per Click and How Does It Work?
Grow Your Business With Optimized Paid Search Campaigns
A Hanapin Marketing report shows that 79 percent of marketers
find paid
search
marketing beneficial to their business. Consequently, approximately 62 percent of industry
players said they would continue to increase their PPC ads budget in the coming years
to draw
new customers looking for their services.
According to Social Media Today, more than 7 million advertisers spent a total of
$10.01 billion
for pay per click ads in 2017 alone. Evidently, pay per click has become one of the most widely
used marketing frameworks for generating higher ROI. But what is pay per click and how can it
ramp up your digital marketing efforts?
Thrive�s PPC experts explain what is paid search and how it works to guide you through the fundamentals of PPC management. By understanding pay per click processes, you have a better chance of launching profitable campaigns. Learn all about PPC marketing and find out how our pay per click marketing agency can help you achieve success.
Pay per click marketing is a paid search model used to build brand
awareness, promote brand offerings and gain immediate traction from specific audience
segments.
With PPC, advertisers only pay each time a user clicks on the PPC ads -- hence the name
pay-per-click.
People usually think of Google PPC when hearing or talking about what is pay per click. But
pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google
Display
Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the
pay
per click model.
PPC allows marketers to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market. This means the advertisements you see across the web are pay per click ads.
Now that you know what is paid search, the next step is to understand the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our pay per click advertising agency works closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.
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